Thanks to platforms like this X does not exist, in a couple of clicks we can have his face, his mascot or his CV. Creating our main characterĮvery news item needs a protagonist, and this, a context. The intention is to show, through examples, the process of creating a totally fake news story from scratch with as little human effort as possible, letting technology do the rest, without going into the specific details of the technical functioning of these algorithms. In this case, the intention is to look at the problem from the other side: how technological development, including that of the systems used to identify fake notifications, is actually contributing to making them more and more real every day. We have even dedicated numerous posts to it in this blog, pointing out possible risks derived from its use, as well as the role of technology in its detection. Fake News, the word of the year 2017 according to the Collins dictionary and repeated endlessly both in the media and on social networks.